With a bunch of Swedish success at the Brand New Award, WDO just had to drop down to Munich/Germany for the ISPO tradeshow to see what the fuzz was all about. This four day spectacle, which is Europe's biggest international trade fair for sporting goods and sports fashion, showcased the latest items and apparel for a staggering 70 000 visitors. We got to talk with a few previous clients about upcoming projects, as well as meeting up with a few potential new ones.