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New ways of thinking and new ways to work.

Background
The wood development industry needed to find new skills and competence to help them innovate and create new products and work-processes. As a partner to the development organisation for the wood industry, WDO were asked to help find new ways of thinking and new ways to work.
What we did
We focused on how the client could earn more money by changing their way to recruit. Our solution, how the client could work with the challenges, was far broader than expected. Since the client liked the idea, our first mission was to find partnership and funding for the whole process of creating a new “wood industry brand image” and a strategy to implement it.
The solution included co-operation with different key-players in society, the education sector and the private sector. The end product came out in a common process leader, a new future inspiration concept, a new digital solution and lot of new relationships.


Result
The project helped companies to attract new employees and to change their self-image. The attending companies in the process started to profile themselves as modern design led and innovative companies with wood as a tool, instead of core woodworking companies.
Today a lot of the companies have changed the way they present themselves. In short; they are more relevant when attracting new and non-traditional employees.





CASES

The Industries
Skellefteå Municipality

Sailor’s delight
Port of Skellefteå

A city in change
Skellefteå Municipality

Fishing giants
Camp Steinfjord

The Tipset
WDO in-house

Senja - Adventure Island
Camp Steinfjord

Future Summit
WDO in-house

Come fly with me
Skellefteå City Airport

Creative Summit
WDO in-house

A building block
Skellefteå Industrihus

Through the milky way
Vintergatan

Wind & Water
EnergiService

Thanks for shopping locally
Visit Skellefteå

Forest retreat
Treehotel

Hairy business
Rapunzel Of Sweden

Kraftloppet
WDO in-house

Cool beans
BeanButler

Rebranding energy
Skellefteå Kraft

Strapped in
Union Bindings

Iwood Magazine
IUC Trä

World's best industry
IUC Västerbotten

Beer o’clock
Kallholmen Brewery

Swedish Interior
IUC Trä
