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New ways of thinking and new ways to work.
Background
The wood development industry needed to find new skills and competence to help them innovate and create new products and work-processes. As a partner to the development organisation for the wood industry, WDO were asked to help find new ways of thinking and new ways to work.
What we did
We focused on how the client could earn more money by changing their way to recruit. Our solution, how the client could work with the challenges, was far broader than expected. Since the client liked the idea, our first mission was to find partnership and funding for the whole process of creating a new “wood industry brand image” and a strategy to implement it.
The solution included co-operation with different key-players in society, the education sector and the private sector. The end product came out in a common process leader, a new future inspiration concept, a new digital solution and lot of new relationships.
Result
The project helped companies to attract new employees and to change their self-image. The attending companies in the process started to profile themselves as modern design led and innovative companies with wood as a tool, instead of core woodworking companies.
Today a lot of the companies have changed the way they present themselves. In short; they are more relevant when attracting new and non-traditional employees.
CASES
The Industries
Skellefteå Municipality
Sailor’s delight
Port of Skellefteå
A city in change
Skellefteå Municipality
Fishing giants
Camp Steinfjord
The Tipset
WDO in-house
Senja - Adventure Island
Camp Steinfjord
Future Summit
WDO in-house
Come fly with me
Skellefteå City Airport
Creative Summit
WDO in-house
A building block
Skellefteå Industrihus
Through the milky way
Vintergatan
Wind & Water
EnergiService
Thanks for shopping locally
Visit Skellefteå
Forest retreat
Treehotel
Hairy business
Rapunzel Of Sweden
Kraftloppet
WDO in-house
Cool beans
BeanButler
Rebranding energy
Skellefteå Kraft
Strapped in
Union Bindings
Iwood Magazine
IUC Trä
World's best industry
IUC Västerbotten
Beer o’clock
Kallholmen Brewery
Swedish Interior
IUC Trä
